Media Rhythm 2

Media RHYTHM 2 – December 2010 – From media sales ….. to Selling Media

Stratagem Media Pvt. Ltd. – an independent media services company held its 2nd training program in 4 months, under the banner of The Media RHYTHM series, in Mumbai. It was a 2-day affair, for media sellers, with 27 participants from 10 media companies, with an average experience of about 7 years. Participating companies included Sony Television, Dainik Bhaskar, Mahuaa TV, Maa TV, Sakal, VJM Media, Mail Today, My FM, Saakshi Newspapers & Worldwide Media.

The program was flagged off by Mr. Sam Balsara, Chairman & Managing Director – Madison World. He applauded participants for being in media sales and spelt out the expectations of media companies whilst addressing their concerns.

Over 2 days, the participants listened to industry stalwarts from both sides of the media business – the buying and the selling side. Trainers included Amit Ray, Kunal Jamuar, Suresh Balakrishnan, Jairaj Padmanabhan, Akshay Vyas & Madan Sanglikar. The modules were conceived and anchored by Mr. Sundeep Nagpal – the Founder-Director of Stratagem Media Pvt. Ltd.

The topics were about behavioural aspects and about industry issues, including

  • Selling in a supply-driven market
  • Capitalizing on the potential of Regional media
  • Negotiation dynamics
  • Generating media sales ideas continually
  • Recognizing and adapting to a variety of specific client behaviour patterns
  • Networking & relationship management
  • Internet concepts
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