Stratagem Media | Media Rhythm 2

Media Rhythm 2

Media RHYTHM 2 – December 2010 – From media sales ….. to Selling Media

Stratagem Media Pvt. Ltd. – an independent media services company held its 2nd training program in 4 months, under the banner of The Media RHYTHM series, in Mumbai. It was a 2-day affair, for media sellers, with 27 participants from 10 media companies, with an average experience of about 7 years. Participating companies included Sony Television, Dainik Bhaskar, Mahuaa TV, Maa TV, Sakal, VJM Media, Mail Today, My FM, Saakshi Newspapers & Worldwide Media.

The program was flagged off by Mr. Sam Balsara, Chairman & Managing Director – Madison World. He applauded participants for being in media sales and spelt out the expectations of media companies whilst addressing their concerns.

Over 2 days, the participants listened to industry stalwarts from both sides of the media business – the buying and the selling side. Trainers included Amit Ray, Kunal Jamuar, Suresh Balakrishnan, Jairaj Padmanabhan, Akshay Vyas & Madan Sanglikar. The modules were conceived and anchored by Mr. Sundeep Nagpal – the Founder-Director of Stratagem Media Pvt. Ltd.

The topics were about behavioural aspects and about industry issues, including

Selling in a supply-driven market
Capitalizing on the potential of Regional media
Negotiation dynamics
Generating media sales ideas continually
Recognizing and adapting to a variety of specific client behaviour patterns
Networking & relationship management
Internet concepts

Training

Stratagem Media undertakes customized training / coaching for media organizations, on media practices. Also Stratagem’s open programs run under the banner of the Media RHYTHM series.
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Ad sales tools – for TV channels

Stratagem Media works closely with the sales teams of TV channels, to develop brand/ category-specific presentations for missing brands.
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Ad Sales tools – for Newspaper groups

Stratagem Media also works closely with the sales teams of Newspaper groups, to develop brand/ category-specific presentations for missing brands.
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Current Media Scenario in India

Here’s a quick overview of the penetration and options of traditional media in the country, along with a glimpse of the media industry.
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The Indian Newspaper Report

This has been a labour of love – a trend analysis of print media – from 2005 to 2009.
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