An Intensive CERTIFICATION Program
Integrated Media – Concepts, Analytics, Practices
Digital & Traditional Media
Duration: 3 months (January 2016 – March 2016)
Location: I.E.S College – Bandra – (opp. Lilavati Hospital)
Timings: Twice a week (Evenings) + Saturday
About IM-CAP:

A part-time course, which develops practical knowledge & skill, so necessary for Media Planning / Buying or even for Media Sales, in the new-age media business.

This structured program will enable participants to understand the essence of integrating Digital & Traditional media from experienced media professionals, with case studies & live brand exercises.

This first-of-its-kind course has been designed to be instantly applicable in the real-life professional scenario.

Program USP’s:

1. Placement assistance for non-working participants
2. Insights
   - getting a feel of the real fabric of different media – digital v/s traditional
   - enhancing the efficacy of media usage
   - determining the real value of a media option
   - negotiating – even as a seller
   - splitting advertising budgets across media, logically / scientifically
3. Hands-on experience on media packages
4. Maximum focus on Digital Media
5. Learn-by-doing - substantive project work (over and above theory)
6. Designed and conducted by industry professionals
7. Focused content - “Quick Learn & Apply” model

The program facilitators are experienced industry professionals who will use case studies,
role plays and live cases to enhance the efficacy of the program.

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Four Major Segments:

1. Media Concepts and Analytics (40 Hours)
The section would cover all the measures used for making media decisions and also establish their connection with the marketing aspects of the brand; It would include all the prevalent media research – and also involve hands-on experience with data in the form of various brand related exercises / assignments.

2. Digital Media Practices (50 Hours)
This section would aim to disseminate information about the applicability of the different forms of digital marketing - such as Search, Display, Social and Mobile, to the communication requirements of a brand, and the measurement of efficacy of a digital campaign.

3. Media Negotiation & Media Selling Techniques (20 Hours)
This part of the program is has been especially designed since media negotiation is an integral part of the media business, irrespective of which side of the fence one may be (buyer/ seller). This can also be particularly relevant to media practitioners on the advertiser’s side.

4. Creativity in Media (10 Hours)
This section attempts to bring latent creativity to the surface. More importantly, it also establishes the relevance of creativity irrespective of which side of the fence one may be (buyer/ seller). and the connection between an innovation / creative idea and the communication objective of a brand.

Mr. Sundeep Nagpal
Founder & Director, Stratagem Media Pvt. Ltd.
  1. Almost 28 years as a media professional
  2. Conceived India’s first media independent co. stratagem media Pvt ltd
  3. Pioneered the concept of media training & ad sales support to media houses
  4. Led innumerable training programs, for more than 3000 participants
Mr. Suresh Balakrishna
CEO, Brand Programming Network
  1. 28 years in the media
  2. Ex-COO of mail Today
  3. Extensive experience at Hindustan Times & DNA and even Lintas.
  4. Currently – CEO of Brand Programming Network – an IPG Co. under the LMG Group
Mr. Karthik Lakshminarayan
COO, Madison Media
  1. 19+ years in media industry - across Madison Media, Viacom18, Leo Burnett & Astro.
  2. Business Head of COLORS TV 2008-2010 - India's most successful Hindi GEC startup
  3. COO of FOODFOOD channel 2011
  4. Led and won the P&G Media AOR for Leo Burnett 1996-2000
  5. India's first Cannes award winner for Digital for Madison in 2006 on Cadbury work.
  6. Part of startup phase of Fremantle’s India ops
Mr. R. P. Singh
CEO, Sirez Group
  1. Digital Marketing specialist with 15 years of digital experience. Incl of 4 years international exposure.
  2. Experience with leading media networks – WPP& Starcom MediaVest
  3. Currently – CEO: Sirez Group – with 6 digital company’s – Web Development, Content Aggregation, Digital Marketing, Apps. Digital sampling etc.
Procedure for Registration

Registration process:
  • Candidates need to register themselves through the link below.
  • Candidates would have to choose a date for their interview, from the given dates while registering for the course.
  • After the interviews, selected candidates will be informed by e-mail, and a list would be put up in IES College.
  • Thereafter, the last date for admission/payment for selected candidates would be 28th December’15.

Mode of Payment:
There is no registration fee.
Selected candidates will only have to pay for the course through a DD, in favor of “Indian Education Society”.

Documents required for admission:
The selected candidates are required to carry the below mentioned documents along with the original
certificates/documents (for verification purpose only)issued by the competent authority only at the
time of admission.

Documents required to be submitted at the time of admission (photocopies only)
  • Birth Certificate, if not available then standard 10th passing certificate issued by recognized board or Passport
  • Front Facing Passport size photograph (3.5 cms x 4.5 cms)
  • One address proof (Ration Card/ Voters Identity Card/ Passport)
  • Final Year Mark sheets/Certificates (Graduation and Post-graduation)
The certificates/documents listed above are essential requirements for admission to the IM-CAP courses.

Note: The original documents are mandatory for verification.

For more details, contact:

Mayank:- +91-9029138700
Anagha:- 022-61378322
Deepali:- 022-61378330

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