Media Rhythm 1

Media RHYTHM 1 – July 2010 – Wriggling out of the crunch

Stratagem Media Pvt. Ltd. – an independent media Services Company launched its ‘Media RHYTHM’ series with a 2-day open workshop, on Print media selling for space marketers, in July 2010.

The program was attended by 24 participants from 7 newspaper/ magazine groups, with experiences ranging from 3 years to 15 years. Participating companies included Dainik Bhaskar, Delhi Press, Mid Day, The New Indian Express, VJM Media, Vijay Karnataka & Worldwide Media.

The facilitators included

  • Mr. Neeraj Manchanda (behavioural trainer and HR cosnultant),
  • Mr. Suresh Balakrishnan, (senior media professional)
  • Mr. Jairaj Padmanabhan,
  • Mr. Indranil Datta,
  • Mr. Henry D’Souza, &
  • Mr. Sundeep Nagpal

The rationale for focusing on Print, was that from the advertisers point of view, the medium seems to be sandwiched somewhere between more attractive, new-age media like Television & Internet on the one hand to innovative, localized & low cost media like Out-of-home & Radio on the other. Magazines, in particular, have felt the pressures to deliver better brand ROI’s, considerably. And hence, this space marketing program has been titled “Wriggling Out of the Crunch”.

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