Stratagem Media has been involved in some very critical projects – at the industry level as well as for specific media companies. We believe that most of these projects have been amongst the most challenging work that any media company can claim to have done. We thank all those who had the faith in us to engage us with such work. Just as a reference, some of these projects have been listed here.

  • Evaluated the advertising revenue potential for a leading Hindi GEC (General Entertainment Channel), prior to its launch in India.
  • Advised two leading international media research companies on how to re-model analytical software for Print media, for Indian markets
  • Designed and developed the first computerized system for the Audit Bureau of Circulations (ABC)
  • Advisor on the issue of privatization of a state owned TV network
  • Member on the technical committee of the first ever electronic viewership measurement system in India
  • Collaborated with Booz Allen Hamilton, on the valuation of Disney Studios productions in India
  • Scrutinized the media spends of a leading garment manufacturing Co. as part of a cost validation exercise for Arthur Anderson (now Accenture)
  • Presented several papers on the comparative efficacies across media
  • Developed & implemented India’s first differential advertising price structure for a media brand
  • Advised the Star network on differential pricing structure in the digital era
  • Undertaken several viability / feasibility / potential studies of new media opportunities for a plethora of media houses
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