We humbly disagree. We believe it just blends in.

It just adapts – smoothly and effortlesslessly – an enviable ability for any entity. An ability that a business can only hope to emulate with its consumers – and something that we, at Stratagem Media, are happy to have done with our clients!

Stratagem is another word for an artifice or a devise used in combat – more like a technique – in the context of a service-oriented business. And surely, there is no denying its significance in contemporary business culture.

In fact to a chameleon, stratagem is inherent! Its adaptation of colours is its natural stratagem. Similarly, at Stratagem Media, we believe that we reflect the colours of our client and adapt to their ever-changing requirement from time to time.

Stratagem Media Pvt. Ltd. (SMPL), is the first independent media specialist company in India, founded in mid 1991, by Mr. Sundeep Nagpal. Just prior to that, through the late eighties, Mr. Nagpal handled the media responsibilities of reputed multi-national and domestic brands.

The concept of an independent media specialist company materialized in the form of Stratagem Media Pvt Ltd from this initial experience.

Stratagem Media’s business extends from media planning and media buying to media consultancy.

Hence, Stratagem Media primarily serves the interests of two types of clients.

Advertisers– with media planning and media buying (media negotiations and media releases)

Media Houses– with an entire gamut of services that are designed to enhance media sales.

As part of the above, Stratagem Media has been known for its ability to train media professionals – both technically as well as behaviorally. SMPL conducts open workshops for the media fraternity as much as customized programs for media companies.

Especially since 2000, SMPL has built its own resources in the area of media training – and this has become an integral part of Stratagem Media’s business.

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