Products

Competitive Share Of Voice (SOV) analysis – Stratagem Media can be commissioned to produce a customized SOV report for any brand versus its competitive brand, in terms of both volume and noise (GRP) generated. This can serves as a basic input for ad budgeting.

Setting of media targets – Along with a few other factors, the above SOV analysis can enable experienced planners to set the ideal targets for desired noise levels across media.

Post-evaluations – On completion of a brand campaign / burst, it could be prudent to evaluate its performance visa-vis competition, on TV or Print media. Even this task alone, can be commissioned by advertisers to Stratagem Media, separately.

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