Media Marketing Services & Consultancy

Stratagem Media provides “ad sales support services” to Publishing houses, TV channels & Radio stations, with the objective of enhancing ad revenues.

These ‘support’ services range from data analytics to strategic inputs (such as price structuring), to training. They could also include the development of B2B (trade) communication (i.e. trade marketing) and software tools for ad space / time selling.

Hence they can be categorized as follows

Data led marketing

This covers any research or analysis that can be used for generating / attracting more advertising – such as brand-specific case studies, category presentations, etc.

Unique in our operation, we have also been able to contribute to gathering and interpreting the information needed to make smart strategic marketing decisions for a publication/ TV channel / Radio station.

We have also provided valuable insights into markets, target audiences, competition & strategic opportunities.

Interactive & Creative communication development:

Creativity is the ability to generate relevant information from knowledge. Our creativity is carefully grown out of our study of the customer (the media buyer), the research and a strategy.

We dedicate resources towards exceptionally relevant communication, by producing designs that are both attention-getting and powerful, in line with media strategies that are both efficient and effective.

Our experience in corporate communications delivers marketing material that connects more than just informs. From audio visuals to EDM’s to print ads and from creative mailers to ad campaigns, our creative products connote creativity and knowledge intermingled in a perfect mélange.

Strategic Inputs:

In today's aggressive and competitive market a strategy that underlines a consistent approach to your product / service offering, in a way that will out-perform the competition, is imperative.

To meet the unique challenges of our clients, we deliver customized strategies to offer qualitative and quantitative marketing research and analysis.

We advocate the right strategic moves and deliver market intelligence that is precise, practical and pragmatic.

These initiatives can include

  • Differential (sectoral) pricing
  • Strategy development for marketing advertising space/ time
  • Feasibility studies for new media launches
  • Rate structure (pricing and packaging) development

Ad Sales Coaching / Training

At Stratagem Media, we pride ourselves on working in partnership with media houses, allowing us to create a bespoke solution that is totally company focused to suit specific needs, in the area of ad sales.

Software Development:

In this era, where every company strives for a unique brand image, the demand for customized software is explicable, even in the area of ad sales.

Customized for the client’s unique requirements and easy to use software that can make information available at the click of mouse could be the need of the hour.

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