Sundeep Nagpal
Sundeep Nagpal

Managing Director
Stratagem Media Pvt. Ltd.

A media practitioner & specialist, with more than two-and-a-half decades of experience, in the area of media planning/ buying, media marketing and media training.

Started in the mid-eighties, as a media planner with Lintas on HUL brands.

As a senior planner, a couple of years later, handled P&G brands and other consumer brands of mid-sized companies.

Then set up Stratagem Media Pvt. Ltd. – an independent media specialist company, which serviced brands like Raymond, Onida, VIP Blowplast, Zandu Pharma, Ujala whiteners, Cipla Pharma, Eureka Forbes, ANZ Grindlays bank, Zenith Computers, Proline Sportswear, Carrier Aircon & Dinshaw’s Ice Cream, over a decade.

In those days, Stratagem Media also ran a media buying operation for a joint venture between 7 mid-sized agencies, for two-and-a-half years.

Stratagem Media also engaged in providing ad sales support services (Media marketing – i.e data analysis / interpretation, development of pitching and sales collaterals & training), to leading media houses, such as Indian Express, Mid-Day, Chitralekha, Lokmat, Sakal, Navabharat, Ananda Bazaar Patrika, Malayala Manorama, Zee TV, Sony Channel, B4U music channel, Dainik Bhaskar, Delhi Press, Vijay Karnataka, Daily Thanthi, ETV, BAG Network, Nai Dunia, Amar Ujala, etc.

Sundeep believes that media planning is a bit of both - a science and an art. And that neither is difficult to grasp. He has trained more than 2000 media professionals over the last two decades. He feels that the foundation of the media business lies in the basics of marketing.

Sundeep has been a national level swimmer and water polo player.

He is an active music enthusiast, and a keen participant in outdoor adventure activities.

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