Case Studies

Gone are the days when sellers of ad space & time could expect to close the sale by presenting the product and it’s features. Now, sellers are expected to show-case benefits of including their media in a media plan, and that too - visa-vis their competition. Over the last 2 decades or so, Stratagem Media has developed pitches that demonstrate value of including publications/ TV channels to ‘missing brands’ (i.e. brands that have not included that particular publication/ TV channel in its media plan).

To put it simply, we, at Stratagem Media, believe that this business of ad sales is not just about rate discounts!

Please take a look at the abridged versions of some of our presentations below.

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["Dailies","Magazines","TV","def"]
3
c
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