Media Planning and Buying (for brands)

Stratagem Media undertakes to Plan, Negotiate and Execute the purchase of media for brands. We also Track / Monitor the campaign performance in real-time, which enables corrective action, if & whenever necessary.

Media Strategy is the backbone of Media Planning. Our experience of over 2 decades, with more than 75 brands, stands us in good stead.

Stratagem Media has always kept its finger on the pulse of the market, with a view to understanding the demand-supply equation of media titles that determine the cost of ad space/ time. This first-hand knowledge enables effective negotiation. At Stratagem Media, we have developed systems that help us to derive the best, most suitable / viable rates for a variety of brands, based on a wide range of factors, even before negotiating. Stratagem Media has been able to add significant value to media purchases just by driving down the media rates. And in an opaque environment, this has proven to be invaluable to some of our clients.

At Stratagem Media, we spend hours to observe and understand relevant innovation. And we have been able to design and implement some unique media innovations for our clients.

Stratagem Media’s experience on the “other-side-of-the-fence”, as a provider of support services for ad sales to media houses, has only been an added advantage. Because of this experience , Stratagem Media is uniquely poised as a thorough & complete, professionally managed media company. This enables Stratagem, to continuously keep a finger on the demand-supply equation, which is indeed the basis of media buying today.

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