Training programs / Coaching & Tutorials

Over the last 18 years, Stratagem Media has trained more than 3000 sellers of ad space / time from Print, TV, Radio & Outdoor companies.

Stratagem Media conducts both, Customized as well as Open training programs. Customized programs are ideally suited for media companies that wish to train an entire team at the same time. Such a program would also (obviously) address very specific issues, which the team is confronted with.

Customized training topics

These topics include
I. Media concepts & their utilization in media sales
II. Audience measurement research – methodology, application, analysis, interpretation & limitations
III. Relating basics of marketing to media usage
IV. Innovative / Creative thinking in media sales
V. Competitive media selling / marketing – what should this really involve.
VI. Other qualitative aspects of media selling
VII. The consultative selling approach
VIII. Negotiation skills
IX. The sales process – planning the call, objection handling, etc.
X. Communication skill development

Open programs

Open programs are best suited for those media companies that prefer to develop the talent & knowledge base of relatively fewer select individuals.

Stratagem’s open programs are branded as ‘The Media RHYTHM series’.

Banner Stratagem

Every open program involves experts from the industry who jointly conceive and design such programs over hours of discussion, to make them as relevant as possible. Other than Mr. Sundeep Nagpal, our team of trainers comprises of Mr. Neeraj Manchanda, Mr. Jairaj Padmanabhan, Mr. Suresh Balakrishnan, Mr. Kunal Jamuar & Mr. Bharat Kapadia.

RHYTHM is an acronym for
Realizing Higher Yields thru’ Talent Harvesting in Media.

The purpose of the training has been to enable participants to channelize the thought processes that govern modern day practices in media selling.

Almost all programs cover technicalities as well as behavioral topics, follow the principles of experiential learning, and are generously punctuated with role plays & case studies.

HERE WE WILL HAVE TO MAKE A PROVISION FOR ALL THE SECTIONS THAT ARE CURRENTLY UP ON THE WEBSITES – THESE CONTAIN WRITE-UPS AND VIDEO CLIPS OF MEDIA RHYTHM PROGRAMS

Coaching

Coaching is more regular / on-going form of training with very specific goals and is generally focused on one or two individuals, at a time.

Client list : Customized Training / Coaching

Stratagem Media has been able to add value to the sales teams of

Excerpts of tutorial modules

The following presentations are extracts of the various topics that are considered to be the crux of the media subject. Each extract is from its corresponding larger complete presentation, which can be availed of by way of subscription.

THIS PART WILL HAVE THUMBNAILS OF 2 OR 3 ABRIDGED PRESENTATIONS ON MEDIA THEORY. These will include the glossary of media terms and a few calculations (in powerpoint format itself). It will also include an abridged presentation on the Inherent Characteristics of Media (the matrix)

The Stratagem Media quiz

Take our unique quiz to evaluate yourselves.

THE QUIZ COULD APPEAR IN THE FORM OF A WORD FILE OR ANY OTHER SUITABLE FORMAT WHICH IS INTERACTIVE ENOUGH TO CALCULATE & DISPLAY A SCORE OF THE PARTICIPANT.

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